Case Study
Abacus
Abacus International is a consecutive winner of the Best GDS Award since 1998 and backed by strong partnerships with the major national carriers - enabling travel agencies in Asia Pacific to access the most up-to-date schedule, fare information, book reservations. These exclusive Abacus CashCards were individually customised with staff names for their annual D&D event.
ACS
Anglo-Chinese School (Independent) is consistently ranked as one of the top secondary schools in Singapore. It was awarded the pinnacle award of MOE's Masterplan of Awards, the School Quality Award(SQA), the School Excellence Award (SEA) together with the School Distinguished Award (SDA). This special design ACS CashCard was conceptualized to commemorate the school's many outstanding achievement.
Carrefour
Carrefour, Singapore's first ever hypermarket, is also most savvy shoppers' first shopping choice for stocking up on groceries. In order to reward shoppers, these Carrefour Cashcard were launched as rebate cards in a lucky draw campaign.
Central
Central, Singapore's Premier Shopping Mall located at a landmark site above the Clarke Quay MRT Station along the historic Singapore River. With over 280 shops of F&B and fashion related merchandise and services, the mall offers a unique layout for Riverfront Shopping experience. These customised Ezlink Card were made available for redemption to shoppers during the X'mas festive season.
FujiXerox
For over 30 years, Fuji Xerox Singapore has stood out as a premier document production and processing equipment leader, with a significant share of the markets for advanced colour printers and multifunction document systems. Two exclusively designed FujiXerox CashCard represents one of the best marketing ideas for their Corporate Branding program.
Guards
They are known as the SAF's elite force and have a reputation for being tough, well-trained and highly-skilled. Formed on 1 July 1980, the Singapore Guards are best distinguished by their superior physical fitness, mental dexterity, discipline and tenacity. These CashCards were conceptualized and given out during a private function.
Great Eastern
Great Eastern is the largest insurer in Singapore and Malaysia, with more than S$32 billion in assets, and over 2.4 million policyholders, and a leading market share in Singapore and Malaysia. As part of Great Eastern 100 years milestone achievements, this customised CashCard was commissioned to commemorate the special occasion.
Hewlett Packard
HP is a leading global provider of products, technologies, solutions and services to consumers and business. The company's offerings span IT infrastructure, personal computing and access devices, global services, and imaging and printing. These customised HP Ezlink Cards were bundled with the purchase of their selected range of printers.
IMFCC 2006
Singapore hosted the 2006 Annual Meetings of the Boards of Governors of the International Monetary Fund (IMF) and the World Bank Group. This is the biggest event of its kind ever to be staged in Singapore. An exclusive IMF2006 CashCard was used to commemorate this special event and issued as a thank you gift for organisers support.
Koufu
Meshing the good old Singapore coffee shop traditions with modern food court management style and contemporary store designs, Koufu is one of Singapore most established food court operators. Using cleverly crafted advertising taglines, these Koufu customised Ezlink Cards represents one of their best marketing ideas for branding.
Spore Police Force
Since its formation in 1819 as a small colonial police force, the Singapore Police Force (SPF) has matured over the years into an organisation that is well respected internationally. Having achieved the Singapore Quality Award 2007 Winner (Special Commendation), a limited edition CashCard was commissioned in celebration of this outstanding organisational achievement.
Magnolia
As the leading brand in Singapore, F&N Magnolia is constantly innovating and renovating to offer nutritious and great tasting products to meet the needs of today's consumers. These collectible Magnolia CashCard were custom-made for a product promotion drive, each modelled after different types of ice-cream product.
Kbox
K Box launched its first outlet in Singapore in August 2002, quickly establishing an extremely high benchmark for family karaoke entertainment in Singapore. Today, K Box operates the largest chain of karaoke outlets in the island with it's strategically locations throughout Singapore - and have expanded within Asia - China and East Malaysia.To commemorate the company's outstanding achievements, these CashCard were given out as door gifts during their private events.
NHG
As a major healthcare provider in Singapore, National Healthcare Group (NHG) plays a key role in Singapore's healthcare system which has been ranked among the top six in the world. To commemorate Nurse's Day 2006, NHG commissioned a special edition Ezlink Card for all nurses, in recognition of their significant contributions to the profession and the community.
PowerSeraya
PowerSeraya is South-east Asia's first combined heat, water and power supplier. Over the years, PowerSeraya has made significant progress in its electricity generation business through the use of less carbon intensive fuels such as natural gas. These Halloween Theme CashCard were given out to staff as Dinner & Dance door gifts.
Mercedes
The Mercedes-Benz Center in Singapore was the first ever to be unveiled in Asia. A landmark facility, in form as well as function, it change the way we see Mercedes-Benz. These special Mercedes CashCard were created to bring to mind the brand's position as a leader in motor engineering legacy.
Traffic Police
The Singapore Traffic Police has its early beginnings in the old Maxwell Road building, which was built in 1928 by the Colonial government. It was a landmark in those days as it also served as a driving test centre. It shifted to its current Kampong Ubi site in 1999. Their mission is to maintain law and order on the roads of Singapore and promote road traffic safety by influencing the behaviour and skills of roads users. During the "If You Drink, Don't Drive" road safety campaign, these exclusive CashCard were launched to create awareness on the danger of drink driving.
WohHup
Woh Hup (Pte) Ltd was founded as a building and civil engineering company in 1927. The company strongly encourages its employees to inspire and come out with innovative safety solutions to address practical problems on site. For its high safety standards, Woh Hup has won numerous Safety Performance Awards from the Ministry of Manpower. For their annual Workplace Safety and Health campaign in 2008, they launch these special edition Ezlink Card customised with individual names during one of their private events.
Rohde & Schwarz
Rohde & Schwarz is a company with an international presence in the fields of radiocommunications, broadcasting and test and measurement. Established 75 years ago, Rohde & Schwarz has a global presence and a dedicated service network in over 70 countries. These company design Ezlink Cards were customised with individual staff names and given out as Dinner and Dance gifts.
Singapore Polo Club
The Singapore Polo Club is one of the oldest sporting and social clubs in Singapore. Founded in 1886 by the officers of the King's Own Regiment, the 1st Battalion, the Club has a distinguished heritage and remains rich in its traditions of camaraderie and sportsmanship. A special CashCard was commissioned to commemorate the club's fascinating history.